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For many people building an email list can seem overwhelming. Asking someone to get regular content from you and then following through and providing that is scary. However, creating email lists are critcal for your business.
Why is that? Because email lists are your own. No social media platform is going to shut down and steal your customers if you have a list you are maintaining to contact them. Additionally, it gives you a way to follow up with your customers and see if you an provide them any additional services.
The Email Lists are YOURS!
Relying on Facebook as your sole way to obtain and maintain customers is not a good practice. Same goes for Instgram, Twitter or any other social media platform. Don’t be at the mercy of their algorithms showing your content to someone. Instead find a way to hand feed your content to your audience. How do you do that? You create email lists to target people.
Almost all of the big email list companies now days allow segmentation of some sort. This is a way for you to tag what someone is interested in so you can target them in the future. You may tag customers who purchase your top 5 products so when there is a sale you can tell them, or segment people into birthday months so you can send everyone celebrating a coupon code. There is no shortage of ways you can do this.
Fortune is in the Follow Up
You have probably heard that phrase before. It’s true, fortune is in the follow up. Most email programs today such as Mail Chimp, Mailer Lite and Convert Kit allow you to set up automation. This can make your follow up easy pasy. Add the email to your list, tag it and let the program do your follow up for you.
Yes you will have to learn how to set up the automation, but once you have it done, you can use it over and over again. Use that to your advantage and get your systems set up for long term sustainablity.
Go get your email lists started. Removing your full dependancy on social media and providing yourself with a way to follow up with your customer base is sure to help your business. Have recommendations or questions on what else you’d like to see from us? Comment below!