We may earn money or products from the companies mentioned in this post.
You’ve likely heard you should be blogging. But why?
There’s a ton of courses and posts out there to teach you “how” to blog. In fact, I took (and HIGHLY recommend) the Blog Lab 101 course from The Purple Teacup in 2018. I had already had my blog up and running for 2 years…so why did I need a course? Because some things just aren’t apparent to you when you go at this yourself!
Here’s 7 reasons why you should be blogging:
We all know by now that Facebook sucks, right? I mean, today is a Tuesday (which is code drop day) and I am locked out of commenting on random posts from my friends and followers. How exactly am I supposed to keep connected with these people that are important to me?
With my own damn email list. That’s how.
When you have a blog, you can easily collect emails from your current customers as well as NEW customers you haven’t even met yet! And these people are more excited to hear from you– a real live person that they know– than from the company that is putting out generic information in their emails. Don’t get me wrong. Company emails are great if you don’t have the option for your own. But personal is always better, right?
One of my top 3 reasons for why you should be blogging is the ability to have your own customized FAQ page! You hear a lot of the same questions over and over, right? So, why not build a custom FAQ page, in your own voice, with links to YOUR shopping pages?! Stop driving traffic to other people’s websites.
Funny story: A year ago, I wrote an in-depth comparison of the new Pampered Chef Quick Cooker vs an Instant Pot. That post went viral in the Pampered Chef community…and other consultants SHARED MY POST WITH THEIR CUSTOMERS. I know this because they all came and joined my group from that post. They told me that’s how they found me!! People. Send people TOWARD you. Not away.
When someone is looking to join a company, what’s the first thing they do?
Do you know what happens when you blog? You show up on Google as a result!
Potential teamies can come and check out your team culture and vibe before they even reach out to you. This afford them the chance to see if your style matches theirs. Well, that’s assuming that you have a page where you talk about how to join your team, bonuses from the company and a series of quotes from your current teamies.
But of course you’ll have that on your blog. Right? *wink wink* *nudge nudge*
One of the BEST things I ever did for my business was to get my host coaching on a system. It made sure that my hosts all received all of the information they needed to have a successful party and it saved me BUTT LOADS of time because I didn’t have to constantly type the same things over and over and over.
Creating a series of posts that have all your host coaching info on them, that you can then send to your hosts on the appropriate days…. pure gold– and just another reason you should be blogging. (Picking up on a theme yet?)
Pure transparency moment– I have two blogs (ok, technically 4, but that’s a whole other story). I poured a lot of time into Makin It Social and sorta ignored the other one because this one was easier. It happens.
But ya know what also happens when you blog?
You get daily emails from people requesting catalogs and daily requests to join your Facebook group. All from that blog that I had neglected for months. That’s right. It’s your own personal corner of the internet that does nothing but funnel people straight to you– automagically!!! People pay for advertising on Facebook. Their money would be better spent putting a blog together and showcasing themselves across the internet. Just a thought. 😉
Your blog, you’re the expert!
I know that on Facebook we have our little corner of the internet and we are the expert in our groups and on our pages. People come to us for guidance because all of our friends know that we know the exact little trick to getting the whoseywhatsit cleaned and put back together properly. But the rest of the world needs that information, too!
The more questions you answer, informational posts you put up, reviews and other posts that fit your style and your brand, the more authority you build. You go from being just another Chalk Couture Designer to THE Chalk Couture Designer that knows how to create a 3D effect on a 2D surface.
And isn’t that pretty damn cool?
The absolute NUMBER ONE reason why you should be blogging.…
Stop. Repeating. Yourself!!
We answer the same questions about the same products all. the. time. And lots of times they are a standard answer.
“How do you create an ombre effect with Chalk?”
“How do you clean Chalk Couture Transfers?”
“What is the sizing like on a LuLaRoe Nicole?”
“How do you clean a Rockcrok?”
People. THESE ARE ALL BLOG POSTS! Write it out once, in beautiful detail, linking to other projects/posts/products of yours and maybe add in some pretty pictures. Then the next time someone asks that question, you can say, “Hold tight one second. I have a blog post for that!”
*Angels sing* Halle-frikkin’-lujah!!
Listen, I realize that blogging seems scary. I do. Especially if you’re not techy.
That’s why I’m going to let you in on a secret… Hope at The Purple Teacup teaches you EVERYTHING you need to know! She holds your hand and walks you through setting up your blog yourself– that’s right, yourself. That means that once the course is done, you will know how to work on your site yourself. That’s dollars saved people. She also helps you come up with a ton of content ideas. I mean, I just gave you at least 7 post ideas right in this article. And that’s not even stuff that is specific to your brand!!
If this list has convinced you to start a blog, or learn more about one you already have, go visit The Purple Teacup website and sign up for Blog Lab 101. It’s starting soon and you’ll be up and running QUICK! While yo’re on that page, look for a review from yours truly 😉 Oh, and did I mention that you’ll have the course FOR LIFE so you can revisit it whenever you need a refresher? Score.
Now go. Go start blogging.
Rule the internet, friend.