We may earn money or products from the companies mentioned in this post.
Your direct sales or network marketing company provides you with beautiful, glossy promotional photos that look like they belong in a magazine. So, why should you bother making your own graphics?
One of Us. One of Us.
Chances are pretty good that you are friends with, or following, a good number of people in your company. (I’ve got things to say about that,.. but that is for another time.) When you get a new catalog, product or service, you probably also see the same company image plastered EVERYWHERE! Instagram. Facebook. Everywhere. I see it all the time when Pampered Chef has a mid-season release. The same photos, and even words, are shared by every Consultant who sees it.
Because all of these images look exactly the same, you don’t stand out from the crowd. There’s nothing unique to you about the company images. While they’re beautiful, they’re so watered down generic, there’s zero personality in them.
Not only do you want to inject your personality, but you don’t want to be marked spam! Making your own graphics means you have much less of a chance of being looped in with the ‘spammers’. When Connie Consultant shares the exact same image and words as her 200 other consultant friends and gets marked as spam on Facebook, all 201 of them get marked as spammers! See, Facebook has taken a pretty big stand against spam and clickbait recently. They’d rather take down all posts with the same meta data (think of a manufacturer’s tag, like in clothes), than to sift through it and risk upsetting other users. Since we don’t pay to play on Facebook’s platform, we don’t really have any recourse (and honestly, they’re right on this one.)
One of These Things Is Not Like The Other
I’m not saying you have to reinvent the wheel every time and take all your own original photos. Oh no, friend. We are far too busy for that. But using some free software, on your computer or even your phone, will allow you to change the image so it’s got a new meta data tag (different designer’s clothing tag) and save you from being lumped in with the others!
Both of the examples above were based on company images. I just tweaked them a bit to fit my branding and the feeling I wanted. And ya know what? No one else in my company has these images, so I stand out as an individual! If you keep with the same aesthetic (colors, fonts, tone of voice), you can start to make your graphics known instantly as yours- chances are pretty good that if it has teal in it, that graphic is mine. Logos and watermarks are also a great way to personalize those company images (as long as compliance says you can).
I was not always great at graphics. I wasn’t even always good at them. But a few simple tips, some free apps and practice and I was well on my way. Look for my posts on how to make your own graphics to learn more! I love making my own graphics to make each Facebook party special.
If you’re curious about how to brand yourself, this is the course I took to dig down and get to the core of how I wanted to be known and how I wanted to make people feel. The main point is to stand out from the crowd. Subscribe to the blog to learn more info about branding yourself and being noticed.